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ATRESMEDIA

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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

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ATRESMEDIA

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56

Risk map

Atresmedia

has designed a risk map that identifies and classifies the dif-

ferent types of risk into the following categories and operational areas:

I. STRATEGIC

II. OPERATIONAL

- Sale of advertising space

- Production of programmes

- Acquisition of broadcasting rights

- Purchases and contracting in general

- Other

III. FINANCIAL

IV. TECHNOLOGICAL

V. COMPLIANCE

VI. REPUTATIONAL

VII. INFORMATION

The system regularly assesses the level of exposure to the risks identified

in this map, considering both inherent risks (in the absence of actions

to modify their probability and impact) and residual ones (once the re-

sponses are adopted and implemented). Subsequently, all the risks are

assessed on the basis of their impact and probability. There is an ongoing

re-assessment of the existing risks and of new potential risks that may ap-

pear, for the purposes of evaluating whether it is necessary to implement

new mitigation controls.

Internal control tools

The

Atresmedia

Risk Management System has various tools that improve

internal control and facilitate management:

__

SAP GRC System

: During 2014 the Atresmedia Group implemented

a new application that supports its entire risk and control manage-

ment system known as SAP "GRC" (Governance, Risks and Compli-

ance). It is a corporate system, developed within its transactional

SAP system and allows the company to structure, order and docu-

ment the monitoring of all the Group's risks, the existing controls to

mitigate the identified risks and establish workflows that speed up

and order the flows of information in the risk and control system. In

addition, the effectiveness and design of the model can be continu-

ously assessed within the same tool.

__

Internal Control System for the preparation and issuance of Fi-

nancial Reporting (ICFR)

: Grupo

Atresmedia

, in its commitment to

providing reliable, comprehensive, accurate and consistent informa-

tion to investors and the market, has implemented an Internal Con-

trol System relating to the process for the issuance and publication

of Financial Reporting (ICFR) which ensures the reliability of the

financial information issued.

__

Procedures and Protocols

, among which the following can be high-

lighted:

••

Notifications management

••

Criminal risk proceedings

••

Use of Information and Communication Technology (ICT) re-

sources

••

Management of powers of attorney

••

Hiring of managers