61 / 211
ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA
|
61
As a result of the closure of the channels
xplora
,
Nitro
and
laSexta3
,
which took place on 6 May 2014, the specific content acquisition propos-
als for the
Atresmedia
specialist channels have been reduced.
"Martingala has been an Antena 3 supplier since 1998, so for almost 17 years.
Over all that time the relationship has not been interrupted and dozens of
successful programmes have been signed, such as "Sabor a ti", "¿Quién quiere ser
millonario?" and the current "La ruleta de la suerte".
When Martingala began to work with Antena 3, it was simply a television
network; now it is a multimedia corporation which is so modern that it is on a
level with the best in the world. The interests of Atresmedia are much wider and
involve a very high degree of social responsibility.
Atresmedia is a group that is good to work with and its social perception is
positive, so this also feeds through to the companies who collaborate with it. Its
concept of television for all audiences also coincides with our view of the media".
Enric Lloveras
General Manager of Martingala
The number
of purchase
proposals
generated in
2014 fell by 9%
compared to
2013.
40
60
20
0
2012
2013
2014
47
49
33
51
31
45
Number of distributors who operate
on Atresmedia Televisión
Number of external award proposals
generated at Atresmedia Televisión
Domestic
Foreign
150
200
50
100
0
2012
2013
2014
126
176
95
111
96 91