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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
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The leading film brands
El peliculón
(16.0% and 2,595,000) and
Multicine
(15.7% and 1,928,000)
remain absolute leaders in their timeslots for another year and are two
of the most viewed film brands.
El peliculón
, for the second consecutive
year, is the film brand with the highest audience share, ahead of “La pelíc-
ula de la semana” from La1, and El taquillazo from
laSexta
. It has gained
positions and grown to 10% and 1,658,000 followers, compared to 8.8%
and almost 1.5 million in 2013.
Not surprisingly,
Antena 3
is the absolute leader in terms of the year's
most watched films. Six of the ten films with the largest audience were
broadcast by the channel.
Los juegos del hambre: en llamas
is the film
with the greatest following and the second most viewed of the year with
4,678,000 and a 26% share. Meanwhile,
X Men Orígenes: Lobezno
is the
most watched film of the year on laSexta (17.6% and 3,154,000) for over
three years.
Atresmedia Televisión
has also reinforced its film offer on its thematic
channels.
Neox
has added
Neox y acción
to the classic
Cinematrix
; and
Nova
has added
Noche de película
to Thursday prime time with more
commercial titles.