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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA TELEVISIÓN
|
76
The great offer of the thematic channels
With a recognisable image and its own style,
Neox
(2.6%) grew by 0.3
points compared to 2013 and achieved its second best annual figure, ex-
panding its following with its target audience, young people, which rose
to 7.9% (+0.5).
Neox
remains the thematic leader for this type of audience
on Monday to Friday evenings, thanks to its offer of American sitcoms,
and during prime time, with its combination of films and series.
Neox
leads in the most viewed thematic broadcasts each day with
Los
Simpson
and broadcast the year's most followed non-children's film on
this type of channel:
Los juegos del hambre: en llamas
(922,000 viewers
and a 5.9% audience share).
Since September it has successfully incorporated
El chiringuito de ju-
gones
into the late night schedule, a leading sports chat show with 4.2%
and 239,000 viewers. It also continues to be the leading thematic network
in the broadcast of sitcoms with
Modern Family
,
Cómo conocí a vuestra
madre
and
The Big Bang Theory
. The network expanded its catalogue
with the exclusive release of new seasons of
The Walking Dead
,
Sherlock
and
Juego de tronos
and reinforced its cinematographic offering with the
new brand,
Neox y acción
.
Nova
, the group's female thematic network has still not reached its ceil-
ing. It rose +0.4 points compared to the previous year and once again
exceeded, with a huge difference, Divinity (2.1%), the direct competitor
from the Mediaset group. It is the absolute thematic leader on Monday to
Friday evenings (4.4%), with figures higher than those for some general
channels, due to the success of its soap operas. This year it also gained in
diversity and expended its target viewers with the release of the new sea-
son of
Downton Abbey
and the incorporation of a film brand with more
commercial titles (
Nova Noche de película
).