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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
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laSexta expands and strengthens its entertainment
laSexta
also strengthened its entertainment model in 2014.
Salvados
re-
turned as the network's undisputed emblem and was again positioned as
the most watched on laSexta. It is undisputed leader in its timeslot with
14.3% and almost 2.9 million followers on average.
A special mention should be made of
Operación Palace
, a mockumentary
that inaugurated the genre in Spain and became the most viewed non-
sports broadcast in the history of
laSexta
with no fewer than 5,229,000
viewers and a 23.9% share. It was also positioned among the most viewed
non-sports broadcasts of 2014 across all the channels.
Pesadilla en la cocina
is without doubt the other great hallmark of
laSex-
ta
. With
Alberto Chicote
at the helm, it ended its third series with 11.7%
and 2,375,000 viewers. Meanwhile,
El intermedio
broke records both in
the number of viewers (2,331,000) and in share (12.2%), growing by 1.5
points compared to 2013. In November it was positioned as the leader in
its timeslot for the first time in its history with 14.0%.
However, undoubtedly one of the major revelations of the year is
Zapean-
do
, which has served as a true wake-up call for afternoons and evenings
on
laSexta
. The programme was incorporated into the programming in
November 2013 and has been attracting new viewers each month. It end-
ed the year with 6.4% and 801,000 viewers on average and achieved its
best performance in November with 7.4% and 908,000.
El club de la comedia
is another of the main elements of the network's
entertainment offer. It started its new series with a record high (12.5% and
2,120,000).
In 2014 there were also new releases such as
El jefe infiltrado
. The two
episodes at its début averaged 16.5% and 2,882,000 viewers and it was
the best début of an entertainment programme in the history of laSexta.
It ended its first series with 12.2% and 2,312,000 viewers.