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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
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Success in entertainment
2014 was also a year of growth for the Group's entertainment offer.
El
hormiguero 3.0
had its best every year (13.2% and 2,532,000) and re-
mains the leader in its timeslot among the private television networks.
On 20 January it achieved the most viewed broadcast in its history (more
than 3.5 million followers and a 16.4% share) with the visit of
Peter Vives
and
Adriana Ugarte
, stars of
El tiempo entre costuras
.
Tu cara me suena
, created on
Antena 3
and the format sold to more than
35 countries, repeated its success and was positioned as the network's
most watched entertainment programme with a 19.9% share and more
than 2.8 million viewers. This year it also has a children's version.
Tu cara
me suena mini
which premièred as the leader, watched by almost 3 mil-
lion viewers, and ended with 15.3% and 2,134,000 on average.
Top Chef
also had positive results in its second series. It was the leader in
November and December, and closed with a record of 3.3 million viewers
and a 21.3% share. Another well-known programme from the network is
Me resbala
with 2,182,000 viewers.
The good results in entertainment are not only produced in prime time.
The game shows combine with the series to create a solid block during
the evenings from Monday to Friday.
Ahora caigo
closed the year with
14.6% and 1,409,000 viewers. September saw the arrival of
¡Boom!
to the
schedule as a replacement for
Atrapa un millón
, which said goodbye with
11.9% and 1,308,000. The new game show, with
Juanra Bonet
, averaged
12.5% and almost 1.6 million followers, improving on the previous results in
the timeslot by 0.6 points.
The morning continues to be the territory of
La ruleta de la suerte
an un-
beatable leader in its timeslot for more than 50 months with an average
of 17.8% and 1,075,000 viewers in 2014. Meanwhile,
Karlos Arguiñano en tu
cocina
continued improving its results and closed its best year with 14.9%
and 581,000 followers.