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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA TELEVISIÓN
|
81
In addition to the channels aimed at the little ones, during 2014
Tu cara
me suena Mini
was broadcast on
Antena 3
. This is the children's version
of
Tu cara me suena
. There were also some special children's episodes of
La ruleta de la suerte
,
¡Boom!
and
Ahora caigo
.
Control and self-regulation over content and infant contents
Since 2005,
Atresmedia
has adhered to the Self-regulation Code on Tele-
vision and Infant Contents. This is a code of conduct for the sector, volun-
tarily applied by all the companies who subscribe to it, which ensures the
protection of minors in television content.
Atresmedia
is also a member
of its Mixed Monitoring Committee, responsible for ensuring the correct
application of the Self-Regulation Code.
Eight complaints from viewers were accepted by the Self-Regulation
Committee in relation to the content of broadcasts by
Atresmedia
during
2014. Changes to the criteria for analysing complaints implemented in
2014 by the CNMC is the main cause of the increase compared to previ-
ous years. However,
Atresmedia
wants to increasingly improve and adapt
to the code.
In addition, the CNMC fined
Atresmedia
for 5 violations of the Self-Reg-
ulation Code, corresponding to 4 open cases, and the fines represented
the sum of € 360,600.
“Over the more than 10 years of my relationship with Atresmedia, I have always
seen a desire to improve and consider not only the "audience" but also the
"public". The notable effort made to comply with the child protection schedules
and its excellent willingness to listen to the viewpoint of the users and promise to
implement improvements have to be highlighted. However, the most important
thing is its desire to fulfil its commitments”.
Jose Luis Colás
Chairman of the Association of Agrupación de Telespectadores y Radioyentes
(Television Viewers and Radio Listeners, ATR)
Atresmedia
has undertaken
measures
to comply
with the new
interpretation
of the rules
arising from the
assumption, by
the National
Markets and
Competition
Commission, of
the responsibility
to impose
penalties in this
field.