84 / 211
ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA TELEVISIÓN
|
84
Subtitled hours
% of subtitling
Canal
2013
2014
2013
2014
5,060.4
5,353.1
79.4
85
4,587.8
4,943.2
73.9
81.6
5,138.2
5,651
80.2
86.3
4,722.2
5,390.8
72.7
84
5,279.3
1,886.3
71.8
80.7
4,846.6
1,886.3
70
78.4
6,247.1
2,492.3
80.4
95.1
Building critical audiences
Atresmedia
, aware of the important role played by the media in shaping
public opinion, promotes education over the way it operates and trains
professionals so that they are competent and capable of offering a high
quality, free, independent and diverse media.
In this regard, and to continue enhancing society's knowledge about the
media,
Atresmedia
runs the following initiatives:
Fourth edition of Proyecto Mañana (Tomorrow Project)
Students from the Universidad Rey Juan Carlos in Madrid were the win-
ners of the new edition of Proyecto Mañana 2014, run by Grupo
Atres-
media
. The students worked throughout the year on the production of
two thematic multi-channels for the internet, as a part of the
Atresmedia
multimedia strategy.
Students from the Universidad Pompeu Fabra in Barcelona were also
winners and submitted a double proposal, a multichannel video games
network and another aimed at runners. All the winning students received
grants for internships at
Atresmedia
.
The Universidad de Sevilla, Universidad San Pablo CEU and the Universi-
dad Politécnica de Valencia also participated in this edition of the initia-
tive.
Social Networks, Community Manager and Interpretation, new training
courses in the framework of Proyecto PRO
During 2014,
Proyecto PRO
, whose objective is to promote audiovisual
training for people with a disability to help them join the industry, ran
two new courses: "Specialist in the management of social networks", with
the Universidad Rey Juan Carlos (Madrid); and "Postgraduate Diploma in
Community Management", with the Universitat Politècnica de Catalunya
(Barcelona). This year a third course, on acting, has also been organised
with the Fundación Globomedia (Madrid), which allows people to work
front-of-camera and increases normalisation.