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ATRESMEDIA

|

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

|

ATRESMEDIA RADIO

|

88

Melodía FM, a radio station to enjoy

However,

Onda Cero

and

Europa FM

are not alone. Since its re-launch in

mid-January 2014 their little sister,

Melodía FM

, has achieved 68,000 lis-

teners more than it had the first time round.

Melodía FM

is experiencing

a clear upwards trend with 297,000 followers.

The launch of the new morning show on

Melodía FM

, with

Nuria Roca

and

Juan del Val

, surrounded by a large team of collaborators, has created a

turning point in the history of the station.

Lo mejor que te puede pasar

has managed to double the audience in this timeslot during its first year

on air.

Siente la buena música

(Feel the good music) is the main message of the

new music offering from Grupo

Atresmedia

, in which it offers, together

with the morning programme presented by

Nuria Roca

, a selection of the

best music from the 80s and 90s, aimed at an adult and contemporary

audience.

Melodía FM

listeners can enjoy a wide range of musical styles,

including national and international pop and rock, with songs that are still

big hits.

Onda Cero, the open radio station

Onda Cero

is an open and entertaining radio station, with regional and

local connections that allow it to bring the news from each community

or city to the public. It is the station that dedicates most time to local in-

formation, something that is perfectly compatible with its large news and

entertainment programmes for the entire country.

For the more than two and a half million listeners of

Onda Cero

,

Carlos

Herrera

,

Julia Otero

,

Carlos Alsina

,

Héctor Fernández

,

Isabel Gemio

,

Es-

ther Eiros

,

Javier Ares

and

Javier Ruiz Taboada

are familiar voices, voices

that transmit confidence and credibility.