ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA RADIO
|
88
Melodía FM, a radio station to enjoy
However,
Onda Cero
and
Europa FM
are not alone. Since its re-launch in
mid-January 2014 their little sister,
Melodía FM
, has achieved 68,000 lis-
teners more than it had the first time round.
Melodía FM
is experiencing
a clear upwards trend with 297,000 followers.
The launch of the new morning show on
Melodía FM
, with
Nuria Roca
and
Juan del Val
, surrounded by a large team of collaborators, has created a
turning point in the history of the station.
Lo mejor que te puede pasar
has managed to double the audience in this timeslot during its first year
on air.
Siente la buena música
(Feel the good music) is the main message of the
new music offering from Grupo
Atresmedia
, in which it offers, together
with the morning programme presented by
Nuria Roca
, a selection of the
best music from the 80s and 90s, aimed at an adult and contemporary
audience.
Melodía FM
listeners can enjoy a wide range of musical styles,
including national and international pop and rock, with songs that are still
big hits.
Onda Cero, the open radio station
Onda Cero
is an open and entertaining radio station, with regional and
local connections that allow it to bring the news from each community
or city to the public. It is the station that dedicates most time to local in-
formation, something that is perfectly compatible with its large news and
entertainment programmes for the entire country.
For the more than two and a half million listeners of
Onda Cero
,
Carlos
Herrera
,
Julia Otero
,
Carlos Alsina
,
Héctor Fernández
,
Isabel Gemio
,
Es-
ther Eiros
,
Javier Ares
and
Javier Ruiz Taboada
are familiar voices, voices
that transmit confidence and credibility.