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ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014 | ATRESMEDIA RADIO | 92
Adding audiences through the internet
Onda Cero, Europa FM, and now Melodía FM, have created new oppor-
tunities for listener information and participation through their respective
websites. The two largest radio stations in Grupo Atresmedia continue
to gain listeners through the internet and the social networks, expanding
their content with surveys or blogs by their professionals. Listeners can
retrieve audio sections, participate in chats and give their opinion about
the different programmes and broadcasts.
Thanks to the new reenergised to
and since January 2014 to in addition to being able
to listen to the radio live, listeners can give their opinion about the con-
tent. The three stations have created applications that allow people to
listen to their broadcasts through mobile devices and tablets.
Good reasons to continue growing
The credibility and good image of the radio stations at Grupo Atresme-
dia has been reflected in the many awards and recognitions received
throughout 2014, starting with a Radio Academy Award for its chairman,
Javier González Ferrari.
In 2013 the Ondas Award for the best professional career was awarded
to Julia Otero, and this year the organisation has given an award to the
Europa FM programme Un lugar llamado mundo, presented by Javier
Limón. The jury awarded it “best music radio programme” and highlight-
ed in its decision its “innovative commitment to live music".
Coinciding with the tenth season on air of Te doy mi palabra , Isabel Gemio
has also seen her work and effort recognised with the Clara Campoamor
Award, where "her role as a mother who has managed to reconcile work
and family life" was emphasised among her merits.