ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

ATRESMEDIA RADIO

Moreover,

Javier Ares

, director and presenter of

Radioestadio

, was award-

ed the 2014 Francisco de Cossío Award for his “professional career”. The

jury, comprised of journalists from Castile and León, highlighted the "jour-

nalistic independence" of the veteran sports reporter, as well as his broad-

casting from his Community of birth. To these awards we can add those

received by

Esther Eiros

and her

Gente Viajera

, and the distinctions and

tributes to

Carlos Herrera

in different areas around Spain.

The achievements of

Onda Cero

Europa FM

and

Melodía FM

are a result

of the ability and commitment of those who make radio possible; radio

that listens to the concerns of the Spanish people and that has managed

to create new opportunities for listener participation.

Committed radio

All

Atresmedia Radio

stations are a true outlet for the public, broadcast-

ing content that interests them and raising the issues that affect them,

trying to increase awareness and propose solutions by applying a positive

and respectful approach. Issues relating to social support for the most

disadvantaged, research and environmental protection have a regular

place in the Group's programming and news.

This social commitment is put into practice through the following lines of

action:

Support for the Group's main Corporate Responsibility campaigns

such as

Ponle Freno

Hazte Eco

and

El Estirón

(now Objetivo Biene-

star Junior) and the initiatives launched through

Fundación Atres-

media

. Some examples include the charity bags designed by

Julia

Otero

and

Gran Wyoming

in collaboration with the company La

Casa del Libro to raise funds; and the radio workshop held in the

Child Oncology ward at Albacete Hospital.

Collaboration with non-profit and social interest organisations, rais-

ing awareness about their work through the different radio pro-

grammes and supporting their campaigns. Highlights include pro-

moting the initiative ‘La Poción de Héroes’ in support of children

with cancer, and the charity marathon in benefit of the Isabel Gemio

Foundation as part of which various stories about overcoming ad-

versity were broadcast.

Broadcasting of more than 1,306 free adverts in support of social in-

itiatives run by non-profit organisations, valued at 3,494,228 euros.

In 2014, 1,306 free

adverts for the

communication

campaigns of

NGOs were

broadcast, valued

at 3,494,228

euros.

Programmes of social interest

Collaboration with charitable

initiatives

Broadcast of free adverts in

support of social initiatives

Supporting Atresmedia's Corporate Responsibility initiatives