ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

ATRESMEDIA RADIO

Key social and charitable spaces

In 2014, sections with specific content of a social and charitable nature

were maintained and added to the major programmes:

The Change.org section in the programme

Julia en la Onda

, in which

controversial social issues are addressed, and

Territorio Gallego

where matters relating to ecology and respecting the environment

are discussed.

The

Agenda Cine

and

Teatro o Cultureta

sections in the

Onda Cero

news programmes promote culture as a key factor in creating a bet-

ter society.

There are also programmes on air with a clear social component:

Gente Viajera

, which shares new cultures and ways of life with the

listeners.

Como el perro y el gato

, whose objective is to improve and "cele-

brate" the understanding and harmony between humans and pets.

En buenas manos

, a section dedicated to health.

La Brújula

Levántate y cárdenas

and

Ponte a Prueba

, programmes

that address matters of a social nature.

Connecting with listeners

The listener is an essential component in the programming of all the

Atresmedia

radio stations. This is why various opportunities for partici-

pation have been established so that the public can express their doubts,

interests and preferences on both the programmes broadcast and on oth-

er topical content or debates.

The Atresmedia

Radio marathon

raised 200,000

euros that was

donated in full to

the Isabel Gemio

Foundation.

“The history of Atresmedia has run in parallel to that of PUBLIPUNTO, since we

are also celebrating reaching 25. Over this time, the words that best summarise

our relationship are:

FRIENDLINESS, EFFECTIVENESS AND POSITIVE RESULTS!

Over all these years, our companies have evolved together in terms of growth,

volume and technology, always remaining one step ahead of the rest. However,

the most notable fact is that Atresmedia has gone beyond the pure Customer/

Media relationship, it has gone out of its way to lend us a hand in difficult times.

When the wind was against us... They were there! Thank you friends!

I could go into more technical details but these words come from the bottom of

my heart, as a summary of the 25 years shared together.

The companies that understand social networks are those who say with their

message:

‘I can see you, I am listening to you and I care about you.’

Thanks!”.

Ramiro López Henares

General Manager PUBLIPUNTO

G4-26