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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA RADIO
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At the forefront of sport
In the sporting arena,
Onda Cero
was also at the forefront with special
programmes for both the World Cup in Brazil and the Basketball cham-
pionship which took place in Spain. The sports broadcasts have been ac-
companied by summaries and interviews with the stars in the programme
Al Primer Toque
, with
Héctor Fernández
and a team of collaborators in-
volving people of the status of
Santi Segurola
,
Ángel Capa
and
Fabio
Capello
.
The best complement to the daily sports news is
Radioestadio
with its
Saturday and Sunday programmes and its specials when international
competitions are taking place. This sports programme, run for thirteen
seasons by
Javier Ares
and
Javier Ruiz Taboada
, has ended the year with
its highest ever audience figure. The Saturday edition obtained 813,000
listeners, whereas the one on Sunday had 801,000 followers.
Radioesta-
dio
has consolidated its role as an excellent alternative for those who
demand something more than commentary on a game.
The power of solidarity
Te doy mi palabra
, with
Isabel Gemio
, began its tenth season with more
energy than ever and ended the year with an unforgettable 16 hour char-
ity "radiothon" (27 December 2014).
Isabel Gemio
, with support from the
station and all of the
Atresmedia
group, managed to raise more than two
hundred thousand euros, which was donated
to organisations fighting rare diseases.
The programme's average audience
throughout 2014 was close to one mil-
lion listeners, on both Saturdays and
Sundays. The voice of the public is rep-
resented each weekend in
Te doy mi
palabra
, turning this show into a plat-
form for testimonies and reports, with
distinguished collaborators such as
Fer-
nando Sánchez Dragó
,
María Jesús Ála-
va Reyes
and
Ramón Miravitllas
.
The listeners of
Onda Cero
can
also find thematic areas in the
weekend programming that
cover a wide range of content
and interests.
Gente Viajera
,
on air for 25 years, is the great
benchmark for travel and
tourism. To celebrate its sil-
ver wedding anniversary,
Es-
ther Eiros
prepared special
editions inside and outside
Spain.