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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA RADIO
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Julia strengthens her position
There have also been remarkable developments with
Julia en la Onda
at
the start of its eighth season on
Onda Cero
. The evening show, with
Julia
Otero
, saw important additions such as the journalist
Raquel Martos
and
the writer
Juan Gómez Jurado
who offer a humorous take on the news
with
Personas Físicas
; Máximo Pradera joined
Territorio Comanche
and
Juan Adriansens
launched
Territorio Histórico
on Tuesdays. In the
Gabi-
nete
the team has been strengthened with the signing of
Carmen Rigalt
,
Alejo Vidal-Quadras
,
Melchor Miralles
,
Fernando Iwasaki
,
Anna Grau
and
María José Tarancón
.
Julia en la Onda
, which is one hour shorter than the competing pro-
grammes, managed to gain sixty thousand new listeners in 2014 and se-
cure its position in second place in the ranking of radio evening shows
with 542,000 listeners.
The challenge of accuracy in news reporting
Unravelling the key points in the news and analysing the most notable in-
formation from the day is the aim every evening of the news programme
La Brújula
, with
Carlos Alsina
and his team. The opening monologue by
the programme's director and presenter serves as a preamble to four
hours of different radio which enables listeners to end the day well-in-
formed from different angles and perspectives.
La Brújula has continued its upward trend and is the fastest growing
evening news programme over the last year: 85,000 new listeners, 18.4%
more than in 2013. The programme, with 547,000 listeners,
has become a benchmark for news radio.
Noticias Mediodía
, with
Elena Gijón
, offers the
news in its purest form, explaining what is go-
ing on in the world with rigour, seeking out the
latest events taking place at that time in the
afternoon. With an audience of 274,000 lis-
teners and a year-on-year increase of 31,000
listeners, it has consolidated its position as
the second option in its timeslot.
2014 was full of big news stories and a
fair few surprises. The team led by
Ju-
lian Cabrera
dealt with these news
challenges with the utmost rig-
our and professionalism. Among
these we can highlight the ab-
dication of King Juan Carlos I
in favour of his son Felipe VI,
the death of the first presi-
dent of the democracy, Ad-
olfo Suárez, the European
elections last spring and the
emergence of the political
party "Podemos" in Spanish
political life.
“La Brújula” with
Carlos Alsina
has continued its
upward trend and
is the evening
news programme
that has grown
most over the last
year.