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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
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El intermedio
travelled with UNRWA Spain to the Gaza Strip in or-
der to understand the situation of Palestinian refugees and invite
the audience to contribute through a text message campaign.
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The programme
Karlos Arguiñano en tu cocina
supported the 'Big
Collection' for the Food Bank.
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Ahora caigo
collaborated with the Children's Rights campaign from
Fundación Atresmedia
to reinforce the right to education for 2,500
children from the Amazon rainforest in Peru, through teacher train-
ing and improving their schools.
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Ruleta de la suerte
held a charity edition aimed at collecting funds
for the Hospital Assistance Programme from
Fundación Atresme-
dia
and a special programme to raise awareness about caring for
your heart under the slogan "Objetivo Bienestar y Corazones Con-
tentos" (Objective Wellbeing and Happy Hearts).
Child protection
Atresmedia
is committed to family programming that takes into account
the tastes of children, whilst exercising strict control over the classifica-
tion and broadcasting of its content and commercial communications
within the children's timeslot.
Television that is also for the little ones
To
NeoxKidz
, the channel filling the morning timeslot on
Neox
which was
created in 2013 as a commitment to high quality children's programming,
in 2014 we can add the launch of
neoxkidz.com, by
Atresmedia Digital
,
a new children's website with a wide catalogue of online exclusive series
with more than 1,500 titles to choose from, as well as educational and
entertaining games. It also has a baby area, aimed at children between 0
and 4 years, which offers content suitable for these ages, such as a learn-
ing section containing educational videos, stories and songs. It is a safe
environment, offering parental controls and a strict review of any content
posted there.
“Since 1990, the year in which our relationship with Atresmedia began, all of our
complaints, congratulations and comments have been listened to and dealt with
showing interest.
The Group has positively evolved, especially in its more personal and friendly
treatment, its greater involvement with the users, a more appropriate brand
identity, a focus across all the channels on gathering the family around the
television and an increased sensitivity to what the viewers have to say.
Atresmedia offers creativity and dynamism in its schedule, without forgetting the
responsibility of its directors to follow the policy that "not everything that can be
broadcast, should be broadcast”.
Luis Boza
General Director of the TAC Foundation (Consumers of Audiovisual Media in
Catalonia/Consumidores de Medios Audiovisuales de Cataluña)
According to
Kantar Media, in
2014 Atresmedia
Televisión
broadcast a total
of 1,690 hours
of programming
dedicated to the
younger audience.
A highlight is
Neox with 1,685
hours, of which
1,663 correspond
to NeoxKidz.