ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

ATRESMEDIA TELEVISIÓN

In this regard,

Atresmedia

places special emphasis on reviewing the rating

of contents before scheduling and broadcasting the different audiovisual

products. This is in order to avoid access to content that is unsuitable for

minors. This rating is transmitted to the audience through pictograms

and symbols superimposed on the screen, which allow viewers to make

informed decisions. During 2014,

Atresmedia

also worked with the CNMC

on the new programme rating criteria, aimed at ensuring correct classi-

fication.

Increasing accessibility

Atresmedia

not only complies with its obligations in terms of accessibility

laid down by the General Audiovisual Law, but also exceeds them and

works to ensure that everyone, regardless of their visual or hearing limita-

tions, has access to its audiovisual content. To do this, the Group uses the

audio description, signing and subtitling tools for its content.

During 2014,

Atresmedia

worked on different projects aimed at increas-

ing and improving the accessibility of its broadcasts, among which we

can highlight the following:

Collaborating with the pay channel

Nubeox

and with the

Atresplay-

er accessibility project

, providing subtitles for both initiatives.

SUBITO Project

: Collaborating to develop a new system that will

have a shorter delay in the broadcasting of subtitles on live pro-

grammes.

EU Bridge Project

: Collaborating with the European project to re-

search and develop voice technology systems applied to live sub-

titling.

Presence at the

AMADIS Conference 2014

: A meeting that dis-

cussed television accessibility services for people with a sensory

impairment, the systems for monitoring and controlling the quality

of subtitling and audio description in all areas of the culture.

Self-Regulation Code Complaints accepted by the Committee

2012

2013

2014

"Los Simpson"

has for the

second time been

named as best

audio description

in 2014 at the

2nd edition of the

ATRAE Awards.