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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA DIVERSIFICACIÓN
|
118
The value of our
new business lines
The Diversification department was created as a business unit in 2014 to
concentrate all of
Atresmedia
's activity involving business models that do
not live off advertising but that nevertheless have a high growth potential.
It therefore reinforces the Group's diversification strategy by concentrat-
ing all its activity outside of advertising into five large areas. These are:
In-
ternational
, which covers three channels that reach more than 25 million
households across the world;
Media for Equity
, to boost shareholdings
in emerging companies in exchange for advertising campaigns; the
Pro-
ject Incubator
(Nubeox and Tualbum.es),
New Businesses
, which covers
competitions, online gaming, exploiting early morning time slots, licences
and merchandising and
Music Publishing
, related to the catalogue and
exploitation of musical content.
International area: more than 25 million
households signed up around the world
The launch of a third international channel,
Atres Series
, in 2014 has
turned the Group into the European private television operator with the
most channels outside of its borders.
Atres Series
joined the historic
Antena 3
Internacional
and
¡HOLA! TV,
which began broadcasting in September 2013. Today the international
signals of
Atresmedia
reach more than 25 million subscribers worldwide.
The international
area of
Atresmedia
Diversificación
has reached
more than 25
million subscribed
households
worldwide.