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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA DIGITAL
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115
Antena 3, the private network with the most fans
on facebook
A commitment to innovation has always been present at
Atresmedia
. In
2013,
Atresmedia Conecta
was launched, a second screen to expand the
user experience beyond conventional television, but it was in 2014 when
it experienced a great development, as in the case of the broadcast of
Formula 1
. With this application, in addition to receiving exclusive content,
one can, for example, check the qualification times or see the features of
each circuit, as well as enjoying every minute of the race.
2014 has also been a very positive year for the
Atresmedia
social net-
works.
Antena 3
, the private network with the most fans on Facebook,
has positioned itself as the first national television channel to exceed one
million fans on this social network. On Twitter it has also taken the lead by
increasing its number of followers by 37% compared to 2013.
The
Antena 3
news programmes also occupy the top spot on social net-
works, since
Antena 3 Noticias
is the leader in terms of followers on both
Facebook and Twitter. On Twitter it has grown 66% compared to its num-
ber of followers in 2013.
laSexta
meanwhile has strengthened its presence on the social networks
and has increased its number of followers by 54% compared to the pre-
vious year.
The great work carried out on the Group's social network sites has been
rewarded by the TNS Fan Page Awards, granted by the users of Facebook
to the best pages on this social network. In the 2014 edition,
Levántate
y Cárdenas
received the award for the best page for a Radio/Television
Programme.