116 / 211
ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA DIGITAL
|
116
Accessibility and quality of the
multimedia services
In 2014,
Atresmedia
not only increased its presence in the internet and
social networks, but also undertook various measures aimed at improving
the quality of care provided to its followers and increasing the accessibil-
ity of its content.
In addition to having profiles on Twitter, Facebook, Tuenti, Youtube and
Google+ for its entertainment programmes, drama series and news pro-
grammes,
Atresmedia
also has profiles and websites for all its social ac-
tion campaigns, which attract a greater number of followers each year. In
addition to this multimedia presence, 2014 saw the addition of portals for
the new Corporate Responsibility campaigns
Constantes y Vitales
and
Crea Cultura
, which allowed access to all of the information linked to the
initiative, created debate and generated interaction with society.
PONLE FRENO
EL ESTIRÓN
HAZTE ECO
2013
2014
2013
2014
2013
2014
Followers on
12,093
16,300
7,641
7,904
4,967
5,156
Fans or 'Likes' on
240,651
280,623
6,288
6,782
5,381
5,932
Data from 3 February 2014
To improve the quality of the service to users of the social networks and
websites, as well as the accessibility of the different portals, during last
year
Atresmedia
launched the following measures:
__
Reinforcement of the community managers’ team to improve the
service provided to the community through the new services and
profiles created. Their work is complemented with the tasks per-
formed by the editorial team itself on the social networks, trained
for this task.
__
Direct help and support service for the users of the
Atresmedia
channels on the Youtube platform, which reach 1.2 million people.
__
Improvements to the
Atresplayer
subtitling system, so that current-
ly all content that is not live and that is broadcast on television can
be enjoyed with subtitles in VOD on the platform.
__
The new
Neox Kidz
portal incorporates parental control that pro-
tects children whilst browsing its contents, and prevents them from
ending up on unsuitable websites.
__
Implementation of a quality control system for managing incidents
that allows for the detection and resolution of errors in the video
service, as well as an improved and faster review of and response
to user comments received through the social networks, website or
e-mails.
The Ponle
Freno, El Estirón
and Hazte
Eco initiatives
have recorded
an increase in
followers on their
Facebook and
Twitter profiles.
In particular,
the Twitter
profile for Ponle
Freno has 34%
more followers
compared to
2013.
All content on
Atresplayer that
is broadcast
on television
and that is not
live is subtitled
thanks to the new
improvements
incorporated into
the system.
In 2014 a message has been included in all Atresplayer reproductions that
thanks the users for watching the content legally.
G4-26