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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA DIVERSIFICACIÓN
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Atresmedia
was created as the only 100% series channel in Spanish and
HD. It began broadcasting at the end of July and in just a few months had
signed agreements with large US operators such as Time Warner, Cable-
vision and Charter; and Mexican ones such as Grupo Televisa. In 2015 the
channel will continue increasing its content offering and will release the
new
Atresmedia
productions in Latin America and the American Hispanic
market.
On air since 1996,
Antena 3 Internacional
has more than 15 million sub-
scribers in America and Europe. During this year, the channel experienced
strong growth in the US market, adding more than 1.5 million households
thanks to agreements signed with Dish Latino, Cablevision and Charter.
¡HOLA! TV
, a result of the agreement between
Atresmedia
and the em-
blematic magazine ¡HOLA!, continues growing in the Hispanic market
following the incorporation of its brand in the offer of important pan-re-
gional operators (Televisa, Claro and Movistar) and other local companies.
Similarly, the channel has managed to enter the US market thanks to the
signing of an agreement with DirecTV US, one of the largest pay-tv oper-
ators in the country. With little more than a year of broadcasting,
¡HOLA!
TV
has had one of the most successful launches ever, exceeding 8 million
subscribed households.
Media for equity
: the successful formula
for start-ups
2014 saw a strong boost to the activities of media for equity. It involves
operations that allow
Atresmedia
to invest in companies with a high
growth capacity in exchange for advertising.
The media for equity strategy has a double objective. On the one hand,
to obtain profitability through disinvestment when the project has grown
and, on the other, from a strategic point of view, to be able to identify
those projects with the potential to be incorporated into the Group and
generate recurring medium and long-term income.
Antena 3
Internacional
exceeds 15 million
subscribers in
America and
Europe.