ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

ATRESMEDIA DIVERSIFICACIÓN

124

En familia con Karlos Arguiñano

deserves a special mention, being the

best-selling book in the Christmas 2014 campaign according to official

figures from Nielsen.

This year,

and

Misterentradas

have been established as al-

ternative lines of business and complement the revenue in this area, ac-

counting for almost 20%.

Among other new features we can mention the theatre adaptation of

secreto de Puente Viejo

, the longest running series on

Antena 3

, whose

tour began in Valladolid in October to great public acclaim. In 2015 it will

be staged in Madrid and will begin its journey through the main Spanish

capitals.

Music publishers

The purpose of the Group's music publishing area is to produce and contract

with their writers the original songs included in the programmes on

Atres-

media TV

, such as those used in the news, series, films and promotions.

In this way, rights are generated that are paid for through the manage-

ment bodies. In addition, this is the area that exploits the early morning

timeslot, broadcasting music items such as video clips and self-produced

concerts, whose works belong to the publisher.

All of this has given rise to a catalogue of library music called IRRADIA, which

is used both in the programmes and content on the channels and outside

of them, allowing producers and advertisers to make use of this catalogue.

IRRADIA also allows for the exploitation of rights internationally, thanks to

the agreement signed with EMI. The international success of the Group's

series and programmes opens a new avenue for business through roy-

alties. For this reason, it is reaching agreements with publishers in other

countries.