ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

ATRESMEDIA DIVERSIFICACIÓN

123

Other projects

Since 2013,

has offered all audiences the chance to learn

English through online multi-platform courses. With educational material

accredited by the long-standing institution Cambridge University Press,

has its own daily television programme on Nova.

As a new feature, in 2014 "Aula Top Chef" was launched, another e-learn-

ing project that counts on the collaboration of the Universidad de Bar-

celona, Instituto de Formación Continua (Institute for Lifelong Learning)

and Gastroactitud. This new site offers university courses in contempo-

rary cooking, an extensive catalogue of other intensive courses and per-

sonalised diets with advice from chefs and food critics.

Finally,

brings together the PC gaming offer into a

freemium model. It offers a varied portfolio with successful games from

the major developers and publishers on the market.

Licences and Merchandising

Top Chef

has become one of the most important areas in this line of

business with one of its products (the hamburger created especially for

McDonald's) forming part of a 360º strategy in which the Group's differ-

ent areas collaborate.

Moreover, the

Atrapa un millón

brand is once again out in the lead. Thanks

to the agreement with ONCE to develop the

Rasca

atrapa un millón

scratch card, the sales results have positioned it as the best-selling instant

lottery product in its category.

Several initiatives with Grupo Planeta have been reinforced and other pro-

jects such as

Objetivo Bienestar

have been created, which has led to the

launch of a magazine of the same name and several books. The book