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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA DIVERSIFICACIÓN
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In the current context of the growth of electronic commerce and the mass
use of smartphones, several innovative projects are starting up which are
capable of generating value but that, in many cases, lack the financial
capacity to invest in television advertising. The role of
Atresmedia
is to
help these companies grow quickly whilst capturing, in turn, part of the
value generated.
Atresmedia
has managed to be present in the major national business
networks, which helps it to rapidly identify the most attractive opportu-
nities. During 2014, the portfolio of investee companies grew and work
continued on campaigns started in previous years. Currently,
Atresmedia
is a shareholder in important players in the digital world such as
Groupa-
lia
,
i-Neumáticos.es
,
e-Shop Ventures
and
Wallapop
.
The investment in Wallapop is a success story that shows the potential
of this type of operation. This application for buying and selling second
hand items, based on geo-localisation, has exceeded four million down-
loads and eight million items in just a few months. In short, the television
campaigns conducted have served to support the company's growth and
turn it into one of the country's leading start-ups.
Project incubator: tualbum.es and nubeox
Tualbum.es
, the online portal for personalised printed photo products,
has continued its integration into the activities of
Atresmedia
after com-
pleting its incorporation in November 2013.
From the point of view of the photobook market, this year has produced
significant changes in the competitive environment. Fotoprix, the second
largest operator according to the Consumer Photobook Market Track Re-
port study by Futuresource Consulting, has entered into bankruptcy pro-
ceedings and Hoffmann has been taken over by the British leader Pho-
tobox.
Tualbum.es
has maintained its commitment to advertising, but has also
increased its ease of use, product quality and customer service. Thanks
to this it has managed to achieve revenue growth much higher than the
market average.
2014 has seen a qualitative leap for
Nubeox
, which has gone from op-
erating as an online video club to being a complete OTT pay television
platform. As a result, Nubeox Premium was launched in April 2014, a €10
per month subscription that gives access to a package of 12 television
channels, catch up content and content through subscribing to a package
which contains more than 1,000 series and films.
Nubeox has gone
from operating as
an online video
club to becoming
a complete OTT
pay television
platform.