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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA DIVERSIFICACIÓN
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Today
Nubeox
covers the entire audio-visual pay-TV spectrum without
needing a decoder, installation or a specific internet access operator. In
this way, the user can rent and purchase releases, follow the best series
shortly after their release in the US and enjoy an extensive catalogue of
films and series.
In the technical area, the launch of
Nubeox Premium
has been accom-
panied by a multitude of new applications for PC, Mac, tablets (iPad and
Android) and Samsung Smart TVs, and it is anticipated that throughout
2015, televisions from LG, Sony Bravia and Philips will be added, as well as
Playstation consoles.
New business: interactive formats
with the audience
The New Business area commercially manages the brands of the network
and generates interactive formats with the audience, using the communi-
cation capacity of
Atresmedia
as a support.
During 2014, the New Business area continued with the projects for ex-
ploiting brands in a way that is innovative and appealing to the market, as
is the case with
La llamada millonaria
.
New business development includes several areas of exploitation, both
offline and online. The main ones are:
Draws and competitions using premium rate telephone
numbers
Once again,
La llamada millonaria
has focused the offer on SMS com-
petitions with a simple, fun and safe operation. In using this subscription
method, instead of the pull-push method, all participants have the same
opportunity to win regardless of the number of messages sent. The ser-
vice is offered taking greater care in all aspects relating to transparency
and customer service.
In addition to the competitions, other interactive proposals using premi-
um rate numbers are run such as castings to take part as a contestant
on some of the network's most symbolic programmes like
La ruleta de la
suerte
and
Ahora caigo
.