ACRR_2014

114 / 211

ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014 | ATRESMEDIA DIGITAL | 114
Thematic channels: more than 500 million
reproductions
The Atresmedia family of vertical portals grew notably in 2014. To the
three classic ones the websites had in 2013 ,
and ), another seven were added ,
, and among others). Another
three were created in 2014: Correryfitness (specialising in sport), Cocina-
tis (with culinary content) and Objetivobienestar (dedicated to a healthy
lifestyle and habits). With these additions, Atresmedia Digital brings to-
gether a total of 13 vertical portals, whose audience in 2014 doubled com-
pared to 2013.
The Atresmedia multi-channel has also grown exponentially with the ad-
dition of 19 more portals in addition to the official ones for Antena 3
and laSexta. With a strong position in exclusive content on YouTube, for
example “Top Trending Vídeo” (humorous content) and “Top Style” (ded-
icated to lifestyle and beauty), these already represent 15% of the total for
Atresmedia, compared to 1% in the previous year.
As a result, in 2014 the Atresmedia Digital channels accumulated more
than 530 million reproductions, doubling the figure with which it closed
2013. This growth is due to the positive evolution of the thematic chan-
nels, which increased from 2.5 million reproductions in 2013 to 81 million
in December 2014.
With regards to subscribers, in 2014 the figures also doubled to achieve
more than 1.2 million users subscribed to the Atresmedia channels on
Youtube, of which 15% have been achieved with the Atrestube channels.
The vertical
channels have
doubled their
audience over the
year.