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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA PUBLICIDAD
|
109
Encouraging social commitment from the advertisers
Atresmedia Publicidad
encourages advertisers to exercise their social
commitment by participating in the Group's different Corporate Respon-
sibility campaigns, as well as in the initiatives from
Fundación Atresmedia
.
In 2014, many companies were involved in these actions:
_
_
ECOEMBES
shares the philosophy of
Hazte Eco
and
encourages recycling.
Hazte Eco
_
_
AXA
and
Atresmedia
create the
Ponle Freno
- Axa Study
Centre in order to prevent the causes of accidents.
_
_
CONTINENTAL
has joined the
Ponle Freno
platform in order to
make drivers aware of the importance of driving with tyres in a
good condition.
Ponle Freno
_
_
PULEVA
has joined the "Movimiento Corazones Contentos"
campaign.
_
_
ABBOT
has participated in World Diabetes Day
_
_
ORAL B
has promoted the importance of prevention for
healthy teeth
Objetivo Bienestar
_
_
The
AXA FOUNDATION
has joined the "Constantes y Vitales"
campaign to support and strengthen high quality medical
research and health prevention.
Constantes y Vitales
_
_
The
VODAFONE FOUNDATION
has participated in the "Pasa la
Bola" initiative, a charitable initiative to support the Red Cross'
School Help Plan which looks after disadvantaged children.
Juntos por la Educación
El Estirón
_
_
COLGATE
has participated in a school campaign to encourage
good oral hygiene habits.