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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA PUBLICIDAD
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110
In addition, in 2014
Atresmedia
made available more than 22,000 sec-
onds of television advertising space to NGOs and non-profit organisa-
tions (valued at 3 million euros) and more than 1,300 adverts (valued at
more than 3.5 million euros).
“The relationship between Central Lechera Asturiana and Atresmedia goes back
many years. For us it is very important to be able to get our message across
through a communications group that prioritises quality in both its content and
its formats and that also has values that coincide with our brand.
The commitment of this communications group to CSR as a basic principle of the
company is important. This is apparent in both the development of high quality
and gender diverse content, and in the actions that it runs in parallel in different
areas such as “Ponle Freno” and “El Estirón”.
Atresmedia is a communications group that, both before its merger with laSexta
and afterwards, has been able to understand society and evolve quickly in order
to adapt to new changes, to the new interest groups, and this has allowed it to
become the leading communications group in our country”.
Jose Armando Tellado
General manager of CAPSA FOOD (Central Lechera Asturiana, Larsa y Ato)