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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA PUBLICIDAD
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108
Atres Cobertura schedule of enhanced protection for children
Weekday
From 8am to 9am and 5pm to 8pm
Weekend
From 9am to 12 noon
Atres Afinidad schedule of enhanced protection for children
Weekday
From 8am to 10am and 5pm to 8pm
Weekend
From 9am to 12 noon
Neox schedule of enhanced protection for children
Weekday
From 8am to 10am and 5pm to 8pm
Weekend
From 9am to 3pm
More effective quality control
All
Atresmedia
advertising content is subject to strict control prior to its
broadcast, which ensures compliance with the law and the self-regulation
codes it has signed up to.
On the one hand, there is control of the content by the Broadcasting and
Commercial departments and by the Autocontrol organisation, succes-
sively. Added to this triple filter are another three time controls which
ensure that the legal maximums are not exceeded.
Daily and weekly monitoring reports are also developed in order to re-
inforce these filters and ensure that the content is in keeping with the
broadcast timeslot and complies with the permitted advertising times.
Currently, there is work on a new commercial management system that
will include a "common container" for advertising times and improve the
controls.
In the event of incidents, the Quality Control Committee is responsible
for evaluating these and undertaking the actions necessary to solve them
and prevent them from occurring again.
The effectiveness of this control system is evidenced by the considerable
reduction in cases opened in 2014 (three) and in potential violations (sev-
en). These are also pending resolution and have not entailed a financial
penalty.
2012
2013
2014
No. of cases
6
10
3
No. of violations
27
16
7
2012
2013
2014
Fines due to violations in television
advertising (euros)
222,657
780,233
0
Fines due to violations in advertising
on other media (euros)
0
1,000
0
TOTAL
222,657
781,233
0