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ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014 | ATRESMEDIA DIGITAL | 113
Atresplayer: unstoppable
In its first year, Atresplayer has achieved a monthly average of 4.4 million
users, exceeding the traffic from the old "Modo Salón" by 21%. The tech-
nological improvements offered by Atresplayer, such as the HD image
quality and offline mode, has led it to achieve 4 million downloads in just
one year, a figure that has not been achieved by any other television net-
work in so little time.
According to data from comsCore, Atresplayer served more than 650
million videos in 2014 and is positioned as the leader in the platforms for
the consumption of television audio and video, as well as in multi-plat-
form users, where it has outperformed its main competitor in more than
half of the months of 2014.
Atresplayer was created with the idea of being accessible from all de-
vices. In addition to being available for computers, tablets, smartphones,
connected televisions and consoles, in 2014 Atresplayer for Chromecast
was launched, the first audio and video platform from a private television
network to adapt to this new technology.
Neoxkidz.com, the new children's portal
One of the most important projects in 2014 was the launch of the new
child content portal a video and entertainment website
dedicated to the little ones in the house, with children's series, games,
learning sections and much more.
In all the content from the Neox Kidz series can be found,
but it also has more than 30 series, 1,500 exclusive episodes, as well as
different sections dedicated to games and learning, and a section for chil-
dren between 0 and 4.
The commitment to technology is also apparent at which,
in addition to being available for PC, tablet and smartphone, also has its
own application available for iOS and Android.
One of the
most important
projects in 2014
was the launch of
the new children's
content portal
neoxkidz.com.