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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA DIGITAL
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112
Growth and innovation
More than 17 million unique monthly users in 2014, 41% more than in 2013,
is perhaps the best figure that can be quoted from a year in which the tel-
evision and radio websites achieved strong growth and in which the cre-
ation of new vertical portals has been decisive in achieving new records.
It is 25 years since the creation of
Antena 3
as the seed of what today is
the leading communications group in Spain. Of all the changes that have
occurred over this time, probably the most spectacular has been the digi-
tisation of television and the extension of the televisual experience to new
screens.
As a result of the audience figures obtained during 2014,
Atresmedia
has
gone from occupying 28th position in the comScore multi-platform rank-
ing, the official measure, to closing 2014 in 13th position.
Antena 3
has increased its number of users by 17.7% compared to the
previous year, exceeding 8 million monthly users. To the good perfor-
mance of the portals specialising in the network's series and programmes,
we must add the unstoppable growth of the
Antena 3 Noticias
website
which has doubled its figures from 2013 and is now attracting around 3
million unique monthly users.
Moreover,
laSexta
has achieved another 3 million unique users a month,
which represents a growth of 46.7% compared to 2013. In October 2014
it obtained its best ever figures with more than 3.7 million unique users.
The group's radio stations are not being left behind in terms of growth in
the
Atresmedia
digital area. The
Europa FM
website ended 2014 with 1.2
million unique users a month, 45% more than in the previous year;
Onda
Cero
recorded 10% growth and exceeded 950 thousand unique monthly
users; and the addition of
Melodía FM
to the Group's websites has meant
an average of 100,000 more unique users a month.
Atresmedia
has gone from
occupying 28th
position in the
comScore multi-
platform ranking,
the official
measurement, to
closing 2014 in
13th position.