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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA PUBLICIDAD
|
105
In September, almost 8,000 people had the opportunity to enjoy the first
edition of
Gran Noche en las Ventas
, a concert format that offers the pres-
ence on stage of established groups with a similar musical style, offering
unique moments with joint performances in the unbeatable setting offered
by "Las Ventas". Luz Casal, Los Secretos and De Pedro shared the stage on
that night, combining their voices for the first time.
The 7,000 people who attended were able to enjoy more than six hours of
live music in another of the major shows organised by
Atresmedia Eventos
:
Armin Only Intense
. Headlined by Armin Van Buuren, voted the world's
No.1 DJ five times, the stage was completed with a multitude of singers,
dancers, acrobats from Cirque du Soleil and even a rock band whose live
music was mixed with that of the DJ.
Within the world of entertainment,
Atresmedia Eventos
once again organ-
ised the fourth edition of
Madrid Premiere Week
. From 1 to 4 December,
the Callao and Kinépolis cinemas in Madrid rolled out the red carpet to
receive the best from the seventh art at this film festival. National and inter-
national releases from all genres came together at this festival which also
completed its programming with the screening of independent titles and
other activities centred on film.
Looking beyond these examples that illustrate the company's activity,
Atresmedia Eventos
ends a year of good results and notable growth, which
demonstrates the success of its commitment to own brand initiatives and
specialisation.
Responsible and high quality
advertising
In figures
2013
2014
No. of legal consultations
153
139
No. of copy advices
677
772
No. of violations
16
7*
Fines for TV advertising
€ 780,233
€ 0
Fines for advertising on all other media
€ 1,000
€ 0
Opportunity cost of broadcasting advertising slots on TV,
for NLEs
**
€ 5,542,630 € 3,044,000
Opportunity cost of broadcasting advertising slots on radio,
for NLEs
**
€ 4,697,455
€ 3,494,228
* Pending resolution
** NLEs: Non lucrative Entities
MATERIAL
ISSUE
OUR
VISION
1.
To promote transparency, effectiveness and innovation in
commercial communications.
2.
To enhance the industry's self-regulation.
3.
To improve the effectiveness of the quality controls.
4.
To encourage social commitment from the advertisers.