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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA PUBLICIDAD
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103
Synergy generates greater profitability
The synergies between the different media marketed by
Atresmedia
Publicidad
are responsible for the positive evolution of the company. So
much so that more than 60% of the advertising investment in the tele-
vision channels is generated from "three-media" advertisers, or to put it
another way, from customers present in all of the Group's media channels.
This segment of "multimedia" advertisers also constitutes 84% of adver-
tising revenue in the internet channel, as well as 56% of turnover in radio.
ATRESMEDIA EVENTOS
Specialists in sports and
entertainment
During 2014,
Atresmedia Eventos
confirmed the success of its firm com-
mitment to sports and entertainment. Its activity has mainly focused on
two areas: running and live music festivals.
Around these two content areas,
Atresmedia
has managed to establish
its own branded events and has also created new initiatives that are be-
coming major hits within the market specialising in creating and organis-
ing events.
Running addicts
Running is in fashion and
Atresmedia Eventos
, which has spent years
being strongly committing to it, has increased its events portfolio for this
sport.
At the forefront is once again the
Ponle Freno Fun Run
, which for the
sixth consecutive year has broken its record for the number of people
taking part, with 20,000 people running for the victims of traffic acci-
dents.