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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HIGHLIGHTS OF THE YEAR
|
21
Atresmedia Diversificación is
expanding
This year the international area has launched
Atres Series
, the only 100%
series channel in Spanish and HD. Together with
Antena 3 Internacional
and
¡HOLA! TV
, the three channels exceed 25 million subscriber house-
holds worldwide.
Atresmedia
has therefore become the European private
television operator with the most subscribers outside its borders.
The activity of media for equity has been consolidated in 2014 and it clos-
es the year with a portfolio of seven investees, all characterised by their
strong growth potential.
The New Business area has kept up the pace of launching innovative
products, highlights including the
Atrapa un Millón
brand that, following
the completion of a deal with ONCE to develop
Rasca Atrapa un Millón
,
has become the highest selling lottery product in its category.