16 / 211
ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HIGHLIGHTS OF THE YEAR
|
16
In 2014,
Antena 3
achieved a 13.6% audience share,
its best figure in the
last five years
. It has grown +0.2 points compared to 2013, resulting in
three consecutive years of growth
. It is the leading channel in the target
audience with 13.8% (+0.4 compared to the previous year), its best result
since 2009. In Prime Time it achieved 12.9% (+0.5 points higher than in
2013).
__
Antena 3 Noticias 1
(Mon-Fri) is the
leader in its timeslot and has
been the leader over the year for the first time since 2007
.
Antena
3 Noticias
weekend is the absolute afternoon leader over the year.
__
The channel
leads the morning slot
(14.6%) with
Espejo Público
,
achieving the
highest viewing figures in its history
(482,000 and
16.8%),
Karlos Arguiñano
en tu cocina
which, with a 14.9% share,
has had its
best year
on Antena 3 and
La ruleta de la suerte
which
has been the
unbeatable leader in its timeslot for 50 consecutive
months
. It is also
the afternoon slot leader
with 13.1% thanks to the
leadership over the year of the first edition of
Antena 3 Noticias
.
__
Antena 3 grew by 0.5 points in prime time
over the year thanks
to
El hormiguero 3.0
, which achieved its annual record high, and a
wide range of proposals that excite and entertain the viewers every
night:
El tiempo entre costuras
,
Top Chef
,
Tu cara me suena
,
Sin
identidad
,
Velvet
and
El peliculón
are some examples.