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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HIGHLIGHTS OF THE YEAR
|
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Atresmedia Radio successfully
expands its family of stations
Atresmedia Radio
obtained some excellent audience results across its
three stations:
Onda Cero
,
Europa FM
(the ones that have grown most)
and
Melodía FM
(relaunched in January 2014). The radio division of the
group has managed to increase its number of listeners by 500,000.
Onda Cero
, which once again had the best profitability per listener index,
closed last year with more than 2.6 million listeners and its market share
was 20.2%.
__
Herrera en la Onda
, with more than 2 million followers, was the
morning programme that attracted the most new listeners during
2014.
__
In the evenings, the programme presented by
Julia Otero
,
Julia en
la Onda
, despite being one hour shorter than the competing pro-
grammes, managed to gain sixty thousand new listeners and con-
solidate its position in second place in the ranking of evening radio
shows with 542,000 listeners.
__
La brújula
has continued its upward trend and is the fastest growing
news programme over the last year.
Levántate y Cárdenas
was the music programme that gained the most
audience in the year.
Un lugar llamado mundo
, on
Europa FM
, won a Ondas 2014 Award for its
innovative commitment to live music.
The new programming on
Melodía FM
and the launch of the morning
show
Lo mejor que te puede pasar
, directed and presented by
Nuria
Roca
and
Juan del Val
, have managed to double the audience in their
timeslot during their first year on air.