ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

HIGHLIGHTS OF THE YEAR

Atresmedia Publicidad, effective-

ness to continue being the best

Atresmedia Publicidad

has consolidated its position as the largest seller

of multimedia advertising in the Spanish market, with a share of 23% of

the total investment in conventional media.

60% of the advertising investment for the

Atresmedia TV

channels has

been generated from advertisers present across the group’s three for-

mats: television, radio and internet.

Atresmedia LAB

has been created as the innovation and technology lab-

oratory applied to advertising. Its objective is to optimise the new mul-

ti-screen advertising opportunities and therefore increase the effective-

ness of the spots.

Atresmedia Publicidad

has created the Oficina del Anunciante (Adver-

tisers’ Office) in order to deal with to and resolve any incidents or com-

plaints from its customers.

Atresmedia Publicidad

has supported the creation of AUNIA, the first

platform that brings together the online media content and guarantees

its customers the presence of their brand in professional, high quality

content and in a safe environment.

Atresmedia Digital, leadership

and innovation

Atresmedia

has once again excelled in the digital

market with excellent results and new techno-

logical milestones.

According to the official

analytics company comScore, Atresme-

dia is in 13th place

in the multi-platform

ranking, rising fifteen positions in the

table compared to the previous year.

Atresmedia Digital

has accumulated,

with all its channels,

more than 530

million reproductions, doubling the

figure with which it closed the 2013 fi-

nancial year

Atrestube

has been created as the

Atresmedia

mul-

ti-channel on Youtube, with more than 30 channels

for its own productions that together create a com-

prehensive entertainment and information offering.

In the Group’s digital area, it has strengthened its

diversification strategy with the vertical channels

that have doubled their audience over the year

and it has created, among others, the new chil-

dren’s content portal

neoxkidz.com

which com-

plements the

Atresmedia Televisión

offering for

the younger audience.