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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HIGHLIGHTS OF THE YEAR
|
15
Atresmedia Televisión. The
audience has responded positively
to a diverse, high quality model
Atresmedia Televisión
, with four channels, two fewer than its main com-
petitor, has closed 2014 with a 27.7% audience share. The group leads in
the evening slot with 30.4%. In Prime Time, the slot with the highest view-
ing figures, its audience share has increased to 28.1%.
The
Atresmedia Televisión
professionals
Jordi Évole
,
Matías Prats
,
Arturo
Valls
,
Karlos Arguiñano
,
Sandra Sabatés
and
Ana Pastor
are the most
popular within the Spanish public according to a study by Personality
Media.
This successful model has given the
Atresmedia Televisión
channels a
strong personality, and has given them
a very high percentage of suc-
cessful programmes, surpassing all their competitors.
Antena 3
began its test broadcasting on 25 December 1989 and in 2015
has held several commemorative events involving institutions, employees,
advertisers and viewers.