17 / 211
ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HIGHLIGHTS OF THE YEAR
|
17
__
Series Atresmedia
was created in January as the brand that en-
compasses all the production of domestic drama for the group’s
television and it has become a
benchmark for quality
in the indus-
try. Included among the series released in 2014 are
Velvet
,
leader in
its slot
with over 4 million viewers,
Sin identidad
, which became the
most watched première of the year
with almost 5 million viewers
and a 25.7% share, and the latest episodes of
El tiempo entre cos-
turas
,
a drama series that was a turning point in the production of
this genre
.
__
Amar es para siempre
and
El secreto de Puente Viejo
achieved
their highest ever audience shares with 14.1% and 18.3% respectively,
and contributed to the leadership of
Atresmedia Televisión
in the
evening slot (30.4%) despite having two channels less than Media-
set España.
__
It is the most followed network among young people (13.3%) and
viewers in the 45 to 54 age range
(14.9%). It also remains a clear
favourite among the upper and upper middle classes
and has once
again increased its following among the middle class.