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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HIGHLIGHTS OF THE YEAR
|
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laSexta
, with a 7.2% audience share,
has had the best year in its history.
It is the channel that has grown most this year,
increasing its share by 1.2
points compared to 2013. The Atresmedia TV channel has had 27 months
of consecutive growth since the merger. In prime time it recorded 8.4%,
one percent higher than in 2013. The
responsiveness to the news
of
Más
vale tarde
,
El objetivo
de Ana Pastor
,
La sexta noche
and
Salvados
and
the
entertainment
of
Zapeando
,
Pesadilla en la cocina
,
En el aire
and
El
jefe
infiltrado
, are the key factors.
__
In 2014
laSexta Noticias
achieved
three annual records
with its first
and second editions and the first weekend edition.
__
El intermedio
, with growth of 1.5 points over a year, recorded its
best ever result
with 12.2% and 2,331,000 viewers.
__
In the evening,
Zapeando
continues its
upward trend
and
Más vale
tarde
achieved its best ever figures
with 6.7% and 670,000 viewers.
Al rojo vivo
also
achieved an annual record
with 10.1%.
__
Salvados
has the highest viewing figures in the network in 2014
.
The programme is the
leader in its time slot
and the most watched
programme on a Sunday with an average of almost 3 million viewers.
__
El jefe infiltrado
is the
best entertainment première in the history
of laSexta
with 16.5% and 2,882,000 viewers.
The thematic leaders in their genre and audience. Neox
equaled its sec-
ond best annual figure (2.6%). It is the thematic channel leader in the
evening (9.9%) and in the Prime Time (8.1%) among young people.
Nova
had it best year ever (2.5%). It is the most viewed female themed chan-
nel, leader in the evenings, from Monday to Friday (4.4%).
xplora
(1.6%),
laSexta3
(1.7%) and
Nitro
(1.7%) said goodbye as leaders in their genre
and target audience.