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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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HIGHLIGHTS OF THE YEAR
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More than 20,000 people and 700 organisations have signed
up to the Ponle Freno manifesto “2020 Cero Víctimas” (2020
Zero Victims)
In order to eradicate deaths and serious injuries on the roads, in 2014
Ponle Freno
launched its most ambitious initiative yet: “2020 Cero Vícti-
mas”. The “2020 Cero Víctimas” manifesto already has the support of 700
organisations who will promote road safety measures among their em-
ployees and associates, and more than 200,000 people have committed
themselves to being responsible pedestrians and drivers.
New record participation and funds raised for the Ponle Freno
fun-run
The
Ponle Freno
fun-run has broken its own attendance records in its
sixth year with 20,000 runners and 200,000 euros in revenue collected
and allocated to the research and welfare projects into road safety being
carried out by the Instituto Guttmann Foundation and the Step by Step
Foundation.