ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

ATRESMEDIA

Mission, Vision, Values

Mission

: Broadcast of varied, innovative and high quality news and enter-

tainment programmes that respond to our stakeholders in order to win

their trust and thereby ensure the leadership position and sustainability

of the Group.

Vision

: To be the leading multimedia communications group with a valua-

ble and positive contribution to the society in which we operate.

Values

Commitment

: We strive to make a valuable contribution to socie-

ty, creating social awareness campaigns that resolve problems and

generate a positive change.

Quality

: We work on continuously improving our activities, develop-

ing excellent products in both form and content, aimed at meeting

the needs and expectations of our audiences.

Creativity

: We encourage the creative development of employees,

promoting artistic freedom and freedom of thought and respecting

the democratic and cultural values of society.

Long-term vision

: We work to create a corporate project that is the

leader in the audio-visual industry and endeavours to move closer

to the future by creating it.

Innovation

: We promote the creation of new ideas, products, ser-

vices and practices that provide value to the company and society.

Leadership

: We motivate and communicate with our collaborators

to encourage their development and that of the organisation, trans-

mitting energy and inspiring confidence and a desire to help the

company achieve its business objectives.

Teamwork

: We promote a culture based on establishing relation-

ships of trust and respect between the employees and the compa-

ny. We develop their autonomy and participation in decision-mak-

ing, based on the principles of delegation and responsibility.