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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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HIGHLIGHTS OF THE YEAR
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“Objetivo Bienestar” and “Constantes y Vitales”: new health
awareness campaigns
During 2014,
Antena 3
and
laSexta
launched new awareness campaigns
that focus attention on the importance of looking after your health.
Among the highlights are “Objetivo Bienestar”, which invites all members
of the public to adopt healthy lifestyles, and “Constantes y Vitales”, the
first CR campaign by
laSexta
that, together with the AXA Foundation,
aims to promote high quality medical and scientific prevention and re-
search.
“Crea Cultura” is launched, a movement to defend intellectual
property
Atresmedia
has launched Crea Cultura, a movement created to defend and
recognise the value of Intellectual Property and raise awareness of the con-
sequences of its violation. The initiative seeks to offer an opportunity to
meet and debate in order to find solutions through dialogue. Crea Cultura
was launched with the broadcast of the “Nada es gratis” (Nothing is free)
spot on television and in cinemas, and with the organisation of the first
“Crea Cultura” Forum, in which various issues around intellectual property
and illegal downloading were discussed.
Fundación Atresmedia: leader in the ranking for the
transparency of business foundations.
Fundación Atresmedia
once again leads, for the third consecutive year,
the transparency ranking for business foundations. This can be seen from
the 5th edition of the “Construir confianza 2013. Informe de transparencia
y buen gobierno en la web de las fundaciones españolas’” report (Build-
ing trust 2013. Transparency and good governance on the websites of
Spanish foundations), published by the Fundación Compromiso y Trans-
parencia (Commitment and Transparency Foundation).