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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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HIGHLIGHTS OF THE YEAR
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27
The Fundación Atresmedia Hospital Assistance Programme
now covers the whole of Spain
In 2014, the Hospital Assistance Programme, created in 2006 in order to
make the stay of hospitalised children and their families more pleasant,
has consolidated its presence across Spain with the signing of a partner-
ship agreement with the Ministry of the Basque Country. In total, 130 hos-
pitals have already benefited from the Programme and more than 170,000
children enjoy the benefits of its main initiative, the
FAN3 Channel
.
Atresmedia acknowledges and is grateful for the work of the
volunteers in the ‘Activa tu voluntad’ campaign
In order to promote volunteering, in 2014
Atresmedia
launched the
Acti-
va tu voluntad
campaign to recognise the work of millions of volunteers
who each day collaborate with different social organisations and to en-
courage voluntary participation. The campaign has seen the involvement
of the Hazloposible Foundation, Asociación de Voluntariado de España
(Spanish Volunteering Association), the Voluntare network and the NGO
Cooperación Internacional (International Cooperation).
Environmental awareness together with the WWF and
Ecoembes
In 2014 the first
Bosque Hazte Eco
(Hazte Echo Wood) was created,
the result of an initiative launched jointly with the environmental NGO
WWF-ADENA, through which the public have made donations to pay for
the planting of 3,000 trees. In the area of awareness, we can highlight the
Hazte Eco y Recicla
campaign, run jointly with Ecoembes, to promote re-
cycling, and the third edition of the forest fire prevention campaign, also
launched in partnership with WWF-ADENA.