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Also the new channels of the family
Atresmedia
,
MEGA
and
Atreseries
, have made
a commitment to accessibility and positioned from the start at the top of the most
accessible channels of the Group. In both cases, the obligations have increased
considerably in terms of accessibility and positioned percentage-wise above the channels
Antena 3
,
laSexta
and
Neox
.
In 2015,
Atresmedia
has continued to work with its advertisers to drive subtitling of
commercial communications, which have increased by 50% compared to 2014, going from
10.1 hours to 15.2.
Atresmedia leads audiodescription
services for visually impaired persons
Antena 3
and
laSexta
, the two general content channels of
Atresmedia
, rank first
in the audiodescription services portfolio, facilitating TV access for the visually
impaired, according to the 2014 DVB-T subtitling and audiodescription monitoring
report, published in 2015 by the Comité Español de Representatives de Personas
con Discapacidad (CERMI - Spanish Committee of Representatives of Persons
with Disabilities). This survey details the notable increase in the evolution of
audiodescription in both stations.
As a consequence of the conclusions offered by this report, the most significant
points and improvements have been identified in order to be tackled in the
following years. For this, a workgroup has been created in coordination with the
Centro Español de Subtitulado y Audiodescripción (CESyA - Spanish Subtitling and
Audiodescription Centre) in which
Atresmedia
and
Fundación Atresmedia
play an
active role.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
|
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