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Protection of infancy
Atresmedia
establishes strict control on the classification and
broadcasting of its content and commercial communication
during children hours. In 2015, the Group worked on reinforcing
the quality family content and providing spaces suitable for
parents and children at home.
Quality TV for the youngest
Atresmedia Televisión
continued its firm commitment for quality
content for the youngest, with more premieres and innovative
fiction through its channel
Neox Kidz
, which in 2015 broadcast a
total 1,696 hours of programs dedicated to children audiences.
In 2015, the channel premiered
Mutant Busters
, first children
animation project of
Atresmedia Televisión
with Planeta Junior;
European leader in family entertainment content, the Spanish toy
manufacturer Famosa and the Kotoc firm. This production was
followed by
Cómo entrenar a tu dragón
, the new deliverables of
Alvin and the chipmunks
and
Super 4
.
The children's portal
neoxkidz.com, created in 2014, offered
a selection of the best content of the channel, in addition to
online games. The objective of
Atresmedia
with this portal is to
offer a fun and educational environment for children based on
four concepts: entertainment, education, browsing safety and
usability. For the youngest, with ages between 0 and 4 years,
there is a baby environment with content adapted to those ages
including educational videos, stories, songs and cartoons.
In addition, during 2015, the
Antena 3 Televisión
games
La ruleta
de la suerte
,
Boom!
and
Ahora caigo
have made several special
editions for children.
In 2015, Neox
Kidz broadcast
a total of 1,696
hours of programs
dedicated to
children audiences
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
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