90 / 239
•
¡Ahora caigo!
made a solidarity special in cooperation
with Fundación Isabel Gemio in favour of researching
neuromuscular illnesses, especially in children.
•
laSexta
, through its spaces
laSexta Noticias
,
Más vale tarde
or
Zapeando
, launched the campaign
#CadaPasoEsVital
;
social action that converted exercise kilometres achieved by
citizens into funds for cancer research. Thanks to the citizen
cooperation action,
Atresmedia
donated 100,000 Euros to
Centro Nacional de Investigaciones Oncológicas (CNIO -
National Centre for Oncological Research).
In 2015, the
Atresmedia
Group donated a total of 206,726 Euros
to different social projects through its entertainment and current
affairs programs
laSexta works with Corazón Classic Match 2015
In 2015,
laSexta
worked with the solidary football Corazón Classic Match, organised
by Fundación Real Madrid on behalf of the Red Cross. In addition to retransmitting
the match, the channel carried out a funds collection campaign that included the
viewing of a specific spot and special mentions and interviews through its daily
current affairs programs
Zapeando
,
Jugones
and
Más vale tarde
. All funds obtained
were destined to the 20,000 children in the Red Cross program “Promoción del Éxito
Escolar” (Promotion of School Success), aimed at reducing absenteeism and school
failure indices in children in danger of exclusion.
In 2015,
Atresmedia
donated 206,726
Euros to different
social projects
through its
entertainment
and current affairs
programs
laSexta takes part in the charity football match "Corazón Classic Match" to raise funds for the Red Cross.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
|
90