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Social content
Atresmedia
proposes a TV model that works as a social
loudspeaker and positioning current affairs on different social
problems in the media agenda. Furthermore, it has made a
commitment towards entertainment with space for solidarity
actions.
Raise awareness and inform on social problems
Atresmedia Televisión
, by selecting its content, is aware of its
public information potential, hence, in addition to providing
citizens with the necessary information so they can build their
own and founded opinion, also seeks to raise their awareness on
certain social affairs. To achieve this, both
Antena 3
and
laSexta
have spaces that contribute to generate a critical sense in the
audience:
•
Some of the programs broadcast in 2015, include the
documentary
Los antivacunas
, produced by
Equipo
de investigación
, which exposed what a world without
vaccines would be like and what these meant to humanity.
Also relevant was the program dedicated to fighting
against chauvinism by
El objetivo
, which was broadcast on
International Women's Day; or the program prior to general
elections of
Espejo público
, which examined the problems
faced by Spanish citizens abroad in order to exercise their
right to vote. Furthermore,
El intermedio
travelled with
ACNUR to Ghana to raise awareness of the harsh reality about
refugee camps and, a year after the awareness campaign on
amyotrophic lateral sclerosis (ALE), the program
Zapeando
reminded the audience that this cause continues to need help.
The program
laSexta Columna
has been awarded
in the first edition
of the 'Concha
García Campoy'
awards, of the
TV Academy for
its documentary
'I+D: Indignación
más destierro',
recognising its
public information
work
"Zapeando" gets wet again for the ELA and "El Intermedio"
travels with UNHCR to refugee camps in Ghana.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
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