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Two consolidated thematic
channels and two new ones of
great success
2015 was also a year of milestones
in theme channels.
Neox
and
Nova
celebrated 10 years in full form and
two new channels emerged:
MEGA
and
Atreseries
. The two debuted with great
audience results.
Neox (2.6%) maintained its 2014
result and repeated its second best
annual results.
It continued to stand
out especially among young audiences
(7.0%) and reached its maximum in the
commercial target (3.8%). Its afternoon
portfolio based on US sitcoms continued
to build its backbone and achieved
positive results. In fact, it positioned
itself as the leading theme channel in the
afternoon among viewers between 13 and
54 years (5.2%) and in the commercial
target (5.3%). But it also achieved good
performance with movies. Its container
Neox y acción
was the leader among the
theme portfolio with 3.0%. In addition,
its brand for the younger audience,
Neox
Kidz
surpassed channels exclusively for
children such as Disney Channel (10.5%)
and Clan (11.6%) among children between
10 and 12 years old (12.2%).
Nova (2.4%) became the leading
female themed channel yet another
year.
It surpassed again its immediate
competitor, Divinity (2.3%) and remained
as the favourite afternoon themed option
(3.1%) with its soap opera portfolio.
In addition it increased its spectrum
again and gained diversity, especially
on weekends, where it grew to 2.0%
(0.3 more than in 2014). In addition, in
2015
Nova
registered the most viewed
program of its history with the final
chapter of
Pasión de gavilanes
: more
than one million spectators and 6.4%
share on 20 March.
MEGA was born in July and enjoyed
the best launch of a themed channel
in history:
2.1% in its first month of life
combining factual spaces with adult
fiction and sports. It ended the year with
an average of 1.9% (in the second half of
the year) and has already turned into a
powerful brand with its own identity.
El
chiringuito de jugones
, leading sports
talk program with
Josep Pedrerol
and
his team is one of its emblems and, with
an average of 3.8% and over 200,000
viewers, it was the first themed option on
several occasions.
Furthermore, the channel also offered the
summaries of Champions matches, which
attracted 400,000 followers and a 2.5%
share.
Atreseries
was the last to arrive. It started
on 22 December. Despite the limited HD
coverage and that it is not possible to be
seen on all TV sets, its series and movie
portfolio achieved 0.7% in its third week.
The premiere of the film
Pancho, el perro
millonario
, on its first day was the most
watched program with 157,000 viewers
and 0.8% share.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
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