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Movie containers, leaders

El peliculón

and

Multicine

of

Antena 3

, and

El taquillazo

of

laSexta

, continued as the three most consolidated movie brands

in the market.

El peliculón

(15.4% and 2,401,000) and

Multicine

(14.9% and 1,812,000) were absolute leaders in their segment

yet another year.

El peliculón

erected itself again as the movie

container with greatest share, ahead of La película de la semana

of La1 (13.5%).

Movies started the year with great results in

Antena 3

. The

premiere of

Karate Kid

attracted 6,031,000 viewers (34.5%) and

became the most watched movie of the channel since 1994, and

the most viewed in the year in a single channel. In fact,

Antena 3

is responsible for the most watched movies in 2015. Six of the

ten most watched movies have been broadcast by this channel.

Furthermore,

El taquillazo

of

laSexta

achieved positive results

once again. It ended with 8.0% and 1,345,000 and

Untraceable

(14.4% and 2,742,000) as its most watched title of the year

The most varied entertainment portfolio

Other major achievements in 2015 were, on one hand, the

consolidation of the veteran entertainment portfolio and, on the

other, the successful premiere of new products.

El hormiguero 3.0

set a new record by once again achieving

the best year of its history and emerging as the absolute leader

of its segment with an average 14.4% and more than 2.7 million

viewers (1.2 more than in 2014). Also in 2015, it registered the

most viewed broadcast in its history with over 4.1 million viewers

- 16 November - and the best share with 21.7% it is broadcast on

3 November with Pablo Iglesias.

Antena 3 is

responsible for

the most watched

movies in 2015.

Six of the ten

most watched

movies have been

broadcast in this

channel

ATRESMEDIA

| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |

ATRESMEDIA TELEVISIÓN

|

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