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Movie containers, leaders
El peliculón
and
Multicine
of
Antena 3
, and
El taquillazo
of
laSexta
, continued as the three most consolidated movie brands
in the market.
El peliculón
(15.4% and 2,401,000) and
Multicine
(14.9% and 1,812,000) were absolute leaders in their segment
yet another year.
El peliculón
erected itself again as the movie
container with greatest share, ahead of La película de la semana
of La1 (13.5%).
Movies started the year with great results in
Antena 3
. The
premiere of
Karate Kid
attracted 6,031,000 viewers (34.5%) and
became the most watched movie of the channel since 1994, and
the most viewed in the year in a single channel. In fact,
Antena 3
is responsible for the most watched movies in 2015. Six of the
ten most watched movies have been broadcast by this channel.
Furthermore,
El taquillazo
of
laSexta
achieved positive results
once again. It ended with 8.0% and 1,345,000 and
Untraceable
(14.4% and 2,742,000) as its most watched title of the year
The most varied entertainment portfolio
Other major achievements in 2015 were, on one hand, the
consolidation of the veteran entertainment portfolio and, on the
other, the successful premiere of new products.
El hormiguero 3.0
set a new record by once again achieving
the best year of its history and emerging as the absolute leader
of its segment with an average 14.4% and more than 2.7 million
viewers (1.2 more than in 2014). Also in 2015, it registered the
most viewed broadcast in its history with over 4.1 million viewers
- 16 November - and the best share with 21.7% it is broadcast on
3 November with Pablo Iglesias.
Antena 3 is
responsible for
the most watched
movies in 2015.
Six of the ten
most watched
movies have been
broadcast in this
channel
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
|
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