77 / 239
In addition,
Algo que celebrar
was
broadcast in 2015; a family comedy that
ended as the leader in its segment with
an average 14.2% share and over 2.5
million followers.
Fiction also enjoyed magnificent results
in the table talk and afternoon segments.
The tandem
Amar es para siempre
and
El secreto de Puente Viejo
revolutionised
the afternoon grid in January 2013.
Amar
es para siempre
completed its best year
with 14.5% and almost 1.7 million viewers
and
El secreto de Puente Viejo
was the
most viewed series in the afternoon with
18% and 1.8 million viewers; since then it
has not stopped gaining the sympathy of
the audience.
Furthermore,
laSexta
recovered fiction
in its own grid with
Refugiados
. The
simultaneous broadcast of its first
chapter in
Antena 3
,
laSexta
,
Neox
and
Nova
attracted almost 4.4 viewers and a
24.9% share.
Great results with foreign fiction
The success of
Atresmedia
in fiction is
not limited to in-house production. The
external fiction titles also achieved great
audience results.
Forever
and
The Flash
ended has leaders in their segment in
Antena 3
with over 1.6 million viewers and
15.0% and 14.6% share, respectively.
laSexta
offered the final season of
The
Mentalist
, which was the most followed
fiction series of the channel and one of
the most watched foreign series in the
market with almost 1.8 million viewers and
8.8% share. In addition, it broadcast new
chapters of the veteran
Bones
, another of
its banners of the genre, and premiered
The Glades
. But undoubtedly its main
contribution in foreign fiction was the
premiere of
Extant
with Halle Berry. The
science fiction series debuted with a
notable 14.9% on its first day and ended
with an average exceeding 1.3 million
followers.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
|
77